Friday, May 29, 2009
Thursday, May 7, 2009
Visual Code Study: Easy Jet
Orange Holiday Objects
As EasjyJet obviously targets holiday travellers (have yo seen a business class in EasyJet?), it is almost obvious to go over holiday objects, but carefully transformed orange ones. Orange + Holiday = EasyJet and when yo see it on a frequency, it works. Objects are caefully chosen while considering destination and time. For example, summer holiday objects (snow, ski, etc.) are obviously different from summer objects (sea, sun, sand, etc.). What's more, some destinations have even "code objects" for them; for example an orange pepper for "hot prices" or an orange "egg" for eastern do a very conscious and to the point communication.
Use of Orange, Everywhere
EasyJet has a great wholistic approach for its code color: Orange. They don't jst use it on logo, or on ads; but on everywhere. Above you see the Luton Airport (Hometown for EasyJet), in orange colored seats in an EasyJet plane, and an EasyJet plane from the outside.
This approach turns every single element into a communication or advertising medium. For example, jets on the ground communicate the web site EasyJet.com with a distinctive stand in orange - if you have seen an EasyJet plane in the airport, I'm sure you see what I mean.
As EasjyJet obviously targets holiday travellers (have yo seen a business class in EasyJet?), it is almost obvious to go over holiday objects, but carefully transformed orange ones. Orange + Holiday = EasyJet and when yo see it on a frequency, it works. Objects are caefully chosen while considering destination and time. For example, summer holiday objects (snow, ski, etc.) are obviously different from summer objects (sea, sun, sand, etc.). What's more, some destinations have even "code objects" for them; for example an orange pepper for "hot prices" or an orange "egg" for eastern do a very conscious and to the point communication.
Use of Orange, Everywhere
EasyJet has a great wholistic approach for its code color: Orange. They don't jst use it on logo, or on ads; but on everywhere. Above you see the Luton Airport (Hometown for EasyJet), in orange colored seats in an EasyJet plane, and an EasyJet plane from the outside.
This approach turns every single element into a communication or advertising medium. For example, jets on the ground communicate the web site EasyJet.com with a distinctive stand in orange - if you have seen an EasyJet plane in the airport, I'm sure you see what I mean.
Sunday, May 3, 2009
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